Do it right the first time. A similar philosophy applies in the case of email marketing. Most of us believe that the first impression is the last and lasting one. If that is the case, companies should try to make the first right impression on their audiences.
Welcome emails make or break the image of a brand. Thus, the need of the hour is to curate value and relationship-driven welcome emails.
Best welcome emailspossess peculiar characteristics. Let us look deeper into it.
Things to remember when developing welcome emails for new customers:
It is all in the Timing
When you check in to a hotel, you seek immediate welcome and attention. Your audience looks for the same.
It is vital to watch the timing of welcome emails. Preferably, welcome emails should reach your audience on the same day. At the most, the next day should work as a good time. Any time after that would be a delay in sending welcome emails.
You might curate the best welcome email. However, it is of no use if it reaches your audience beyond a fixed time.
Welcome emails work as the first point of interaction between you and your audience. Thus, you need to put your best foot forward.
This part is similar to building relationships in the actual world. What do you do? You first introduce yourself. You let the other person know where you are coming from and what you wish to attain.
In the case of email marketing, such information is delivered virtually. Use this as a platform to establish a connection with your audience. Let your audience know about the goodness of your deliverables. This approach is crucial to make them stay back.
If you roll out email marketing campaigns without professional guidance, you will have a limited scope. For instance,HubSpot integrationworks best to optimize email campaigns.
Hubspot works as an excellent platform for email automation and boosting sales of B2B brands. As a B2B brand, there is a lot you can garner out of it, and probably seek professional help in crafting welcome emails.
You will please your prospects by doing so, who would want to hang around for a longer time.
Offer a Welcome Discount:
It is hard to find a person who does not like discounts. While many would say that welcome emails are purely for introduction, there is more to it.
You can offer a discount through your welcome emails. As a token of joining your community, you can offer something special to your audience.
Your audience will start seeing you in good light once you do this. Now that you have made the right first impression, prospects will look forward to your future emails. Your email marketing campaign will become a big hit Even before you realize it.
No doubt, your entire email marketing campaign needs to be innovative. However, firsts are always memorable. This observation only means welcome emails need to be exceptional.
Try to get as creative and innovative in your welcome emails. Use a lot of colors. It would help to use bright and vibrant colors. These colors help your audience to stay hooked.
If you are using a lot of text, make sure it is legible. No email campaign will be successful with poor readability. Instead of putting text in paragraphs, you can use bullet points. Speak numbers. That helps in building your audience’s faith in your brand.
Try to support text with images. Audiences love variety. Don’t go too overboard while trying to be innovative.
Let your welcome emails be the game-changer
You may not know, but welcome emails work as a deciding factor. Your audience will glance through your welcome email and decide whether they want to stay back or not.
Show them your effort. Make your welcome emails as inclusive as possible. If you do so, your audience will feel like you are conversing with them.
Personalize welcome emails to the best ability. If you are confused about the way forward, join hands with a professional email marketing agency. Their team of expert and experienced members will help curate a robust email marketing plan for you.
They will sit down with you and try to understand your business module and ask you about your business vision, goals, and products. With assistance from their side, experimentation would become possible.
Thus, professional help will not just optimize your welcome emails but also make your entire campaign worthy. The best part is that email marketing is a cost-effective tool that brings lucrative returns.
Are you interested in floating an email marketing campaign? Hurry up and get one going for your brand, today!