LuLaRoe is a multi-level marketing organisation which aims at selling women’s apparels. Situated in the city of Corona, California, this company was founded by Deanne Brady alongside Mark Stidham, her husband, in the year 2012.
In 2016, the reported sales valued to an approximate of $1 billion. The company supposedly grew from 145 distributors in 2013 to a gigantic 80,000 independent distributors in the year 2017 selling the company’s goods.
LuLaRoe was named after Brady’s first three granddaughters: Lucy, Lola and Monroe.
The initial phase of the company focused on the sale of maxi skirts. The main products of LuLaRoe now consist of leggings, dresses and shirts. The clothes are based on Stidham’s Mormon religious beliefs which tend towards modesty.
Founder: Deanne Brady & Mark Stidham
Address: 4160 Temescal Canyon Rd #607
Corona, CA 92883
USA
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