Ipsy was co-founded in 2011 by YouTube beauty vlogger Michelle Phan, Marcelo Camberos, who joined the company as CEO from Funny or Die and Jennifer Jaconetti Goldfarb, who joined from Bare Escentuals. The company’s initial business model was tested in a beta site called myglam.com in December 2011. The subscription service retailed at $12 per month, including a bag of cosmetic samples and was later launched to the public in September 2012 as ipsy.com.
Founder: Michelle Phan, Marcelo Camberos & Jennifer Jaconetti Goldfarb
Address: 201 Baldwin Avenue
San Mateo, CA 94401
United States
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