Instagram Likes: Why They Still Matter?

Although being the oldest metric on Instagram, “likes” are still considered to be the go-to option for everyone. 

Why? 

Well, to begin with, they show the overall engagement level of your profile with your followers. Secondly, many people still follow this notion – the number of likes you have, the more popular your brand value is amongst the crowd. Finally… let’s be honest, it’s a little bit about bragging rights too. 

So, do you still think that likes don’t matter on Instagram? 

Then, let us explain a little about why they do matter, especially if you want to improve your position on the platform. We’ll explain a little on “how to get more like on IG” as well, so make sure to stay tuned for that. 

Why Does The “Like” Metric Still Matter?

The “like” metric is essential, primarily when it comes to calculating the overall popularity of the platform. However, that’s not the only reason behind our claim. There’s a lot more to it. Please keep reading to find out what we’re talking about. 

Outranking Competitors

Having a huge number of likes on your post can increase your overall reputation amongst your peers. 

Besides, it can also bode well with the Instagram algorithm, which, in turn, increases the overall ranking of your upload. It can be beneficial for your profile’s overall engagement rating and visibility to some extent too. 

Critical Social Proof

Checking the follower and like count, in essence, is probably the best way to gauge the popularity rating of an Instagram profile. 

Yes, we know that it doesn’t assist in increasing your overall follower count at all. Nonetheless, it’d be pretty foolish to overlook such social proof, which kind of determines your status on social media. 

More Exposure

On Instagram, whenever someone likes your post, the platform’s algorithm will make it appear on the recommendation page. 

While this does not offer any immediate response, it definitely increases your exposure to a new audience. If you are lucky, you can end up generating revenue for your business as well. 

How To Get More Likes On Instagram?

Did you understand why we consider “likes” as one of the crucial metrics on Instagram? 

Well, in that case, let’s move on to your following query – how to increase the overall like count on your post? 

It’s pretty easy, though. All you need to do is follow the below-mentioned tips, and you’ll be fine. We’re vouching for it! 

Like-Based Giveaway

If we’re being honest, some of the most engaging or popular content on Instagram is based on giveaways and sales. Hence, if you can turn such a project into a like-based contest, it will fetch you whatever you are looking for.

However, to run such a competition, you’ll need to put at least one entry requirement, which prompts them to “like” the post. The others can be anything you want, like – “tag a friend,” “follow us back,” or something like that. 

Create A Hashtag Strategy

Getting at the top of the newsfeed is, in essence, the best way to get more likes – and using hashtags can help you with it. However, to make the most out of this strategy, you will need to use only relevant words for your purpose.

While you are at it, just make sure to add some normal tags, like #instagood, #instalove, etc., as well. They will increase your visibility rating even more. 

Tag Others

Tag other people, whether it’s your employees, friends, or someone else, whenever possible. This way, it will be easier for you to appear on their followers’ news feed as well. If the photo is engaging enough, you will get a lot of likes as well! 

Conclusion

Getting likes on Instagram is, indeed, pretty crucial. 

However, like anything else, you shouldn’t focus on this metric only, especially if your end goal is to increase the popularity of your business. In any case, if you need any help, make sure to hire a social media manager to ensure the quality of promotion. 

Now, we will be concluding our article. Nonetheless, we’ll still be available in the comment section. Therefore, if you need any assistance, make sure to hit us up there. We’ll answer everything as quickly as possible.